Australia’s Best Online SMS Marketing Platform for Businesses

SMS marketing (also known as text message marketing or mobile SMS marketing) is a marketing strategy where businesses send promotional or informational messages directly to customers via text message.

Australian businesses use SMS marketing to promote sales, send appointment reminders, deliver alerts, and communicate time‑sensitive updates. Because SMS messages are delivered straight to a customer’s mobile phone, SMS marketing campaigns typically achieve higher open rates than email and other digital marketing channels. Explore SMS marketing tips

Mass SMS marketing (also referred to as bulk SMS marketing) involves sending a single text message to a large group of recipients at the same time.
Businesses in Australia commonly use mass SMS marketing for:

• Promotions and sales announcements

• Event invitations and reminders

• Service updates and alerts

• Customer re‑engagement campaigns

Using an SMS marketing platform, businesses can send bulk messages while still personalising content, segmenting audiences, and tracking performance.

Businesses use SMS message marketing because it delivers fast, measurable results. Key benefits of SMS marketing include:

• Instant delivery: Messages reach customers within seconds

• High engagement: SMS consistently outperforms email in open and response rates

• Personalisation at scale: Modern SMS marketing software allows personalised, automated messaging

• Cost‑effective marketing: Lower costs compared to many traditional marketing channels

• Stronger customer relationships: Timely, relevant messages build trust and loyalty

SMS marketing works especially well for small businesses, ecommerce brands, restaurants, real estate, and retail.

Yes, SMS marketing is legal in Australia when businesses comply with the Spam Act 2003, which is enforced by the Australian Communications and Media Authority (ACMA).
To legally send marketing SMS messages, businesses must:

• Obtain customer consent (express or inferred)

• Clearly identify the sender

• Include a functional unsubscribe option in every message

Complying with Australian SMS marketing regulations protects your business from penalties and improves campaign performance.

An example of SMS marketing opt‑in is when a customer explicitly agrees to receive marketing text messages from a business. This may include:

• Filling out an online form and ticking a consent checkbox

• Subscribing during checkout for ecommerce SMS marketing

• Providing their mobile number in‑store with clear consent messaging

Under Australian law, businesses must have express or inferred consent before sending marketing SMS messages. Explore 7 strategies for building an SMS opt-in list

Yes. Under Australian law, all marketing text messages must include a clear and functional unsubscribe option.

Common examples include:

• “Reply STOP to unsubscribe”

• A clickable unsubscribe link

Unsubscribe requests must be processed promptly, typically within 5 business days, as required by the Spam Act.
 

SMS marketing costs in Australia vary depending on several factors, including:

• Message volume (how many SMS messages you send)

• Destination (Australian vs international SMS)

• Features included in your SMS marketing software

With Notifyre, SMS marketing uses a pay‑as‑you‑go, per‑SMS pricing model, meaning you only pay for the messages you send, no lock‑in contracts or bundled message limits.
Notifyre SMS pricing includes:

• Per‑SMS usage fees based on message destination and volume

• Monthly virtual SMS numbers, starting from $17.50 per month

• No minimum send requirements

• No unused message wastage

This flexible pricing structure makes Notifyre ideal for businesses that want to scale their SMS marketing campaigns up or down as needed, without paying for unused credits or fixed plans.

Despite a small monthly number fee, SMS marketing remains one of the most cost‑effective marketing channels in Australia, delivering high open rates, fast delivery, and strong return on investment compared to email and traditional advertising.